Chicago is My Home

01
Jul

Executive Ranks at Motorola in Schaumburg, Ill. Seeing Global Renovation

Author: Adam Fendelman, Category: Business

SCHAUMBURG, Ill. – Motorola has named new regional executives for its cell phone businesses in China, India, Europe and North America as the company tries to regain its footing in the wake of plunging international sales.

According to a Monday report by Crain’s Chicago Business, Motorola senior vice president Bruce Brda (who heads Motorola’s cell phone unit) circulated an internal memo last week announcing the changes.

The newly appointed executives will carry the heavy load of reversing Motorola’s dramatic losses in the cell phone market over the last 18 months. The Schaumburg, Ill.-based company has seen its global market share shrink to just 9.7 percent.

Its cell phone unit has been losing money since early 2007. Analysts say its United States market share could dip to 20 percent in 2008.

By Megan O’Neil