Chicago is My Home

28
Apr

Chicago Multimedia Arm Emmis Interactive Becomes Free-Standing Company

Author: Adam Fendelman, Category: Business

CHICAGO – Emmis Interactive, which is the Chicago-based multimedia arm of Indianapolis-based Emmis Communications Corp., announced on Monday it will now become its own company and function as a wholly owned subsidiary of Emmis Operating Company.

Emmis Interactive is a pacesetter within the radio industry for its interactive, revenue-generating content. The company grabbed headlines in June 2006 when it struck a deal with iTunes to incorporate the popular music source into its client’s radio station Web sites. The move made it easy for listeners to download songs and artists within their favorite genres.

Emmis CEO Jeff Smulyan called the company a “true pioneer and innovator” in interactive media. He added in a Monday statement: “There is a real hunger for the kind of answers Emmis Interactive has found,” Smulyan said. “Their expertise could not be more vital to the entire media industry as we all seek to transition our businesses and pursue new revenue streams.”

By Megan O’Neil